||Simply reading a school menu is not easy. Other than breakfast and lunch dayparts, menu item components are not grouped into cohesive sets, whether Sandwiches, Sides, Salads or Burgers. School menus, however, do serve their purpose very well, since they are a record of what is served on any particular day. Parents consult online menus as do K-12 marketers. For K-12 product marketers reviewing menu data, however, it is a real challenge getting a composite view of menu item performance on a national scale.
FlavorTrak has developed a research method of tracking items on school menus and can provide marketers with extremely useful information for market planning and selling. Our team can prepare an analysis of any food, flavor or ingredient of your choosing and give you a complete picture of your product’s performance in its competitive set. So, if you make prepared deli sandwiches, we analyze all sandwiches on the menu, regardless of preparation, protein type, bread platform, topping or ethnic cuisine. And we also look at competitive categories for ideas.
Based on menu data collected from the Top 100 school districts, FlavorTrak gives you a present day picture of your category and sets up a tracking framework to make you an absolute expert on K-12 opportunities. Key measures tracked include percent menu incidence, menu frequency per month, menu item share, share of monthly menu occasions, market size (pounds or gallons) and more.
Call Larry Atseff at 708-800-6820 or Joe Brady at 708-386-7579 to request information on your product category.
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