Eating fruits of all colors is very important for young as well as older minds. A recent Harvard study reported that kids are now eating 23 percent more fruit at lunch than previously. FlavorTrak K12 Menus supports this finding and reveals that fruit at lunch has a 57% to 43% item count advantage over fruit at breakfast. FlavorTrak also finds that Yellow Orange fruits have a 3 to 2 advantage over Red fruit at lunch. But, Red enjoys a slight advantage over Yellow Orange at breakfast.
Fruit Item Count
Share of Fruit
FlavorTrak K12 Menus examined 5,577 menu item components with fruit, excluding juice. Menu data comes from 175 leading school districts in all 50 states. Fruit type variety is counted regardless of format. This means that items such as muffins, bagels and yogurt with fruit are represented in the data. Over half, 57.0% of all fruit mentions are served at lunch and 43.0% at breakfast. Color count data is also available for fruit only items and for vegetables.
Yellow orange fruits such as oranges, apricots, pears, melons, pineapple, peaches, grapefruit, cantaloupe and mangoes dominate at lunch, with 30.2% of all items. Red fruits including apples, applesauce, strawberries, cherries, watermelon are more prevalent at breakfast with a 17.7% share. White fruit includes bananas and blue purple fruit includes blueberries, grapes, plums and more.
FlavorTrak K12 Menus provides information on category incidence and frequency on the monthly menu. Cross tabs examine differences by day part, grade level, cuisine of item, item type, menu item class, region and school district. Data trends are available for Spring 2015, Fall 2015 and Spring 2016.
Food product manufacturers subscribe to various FlavorTrak reports provided on foods, flavors and ingredients. Reports are extremely valuable and provide insight for culinary product development, marketing and sales promotion teams. The entire FlavorTrak K12 Menus database is available to food manufacturers and agencies in Tableau Online or Tableau Desktop. For more information, please contact Larry Atseff or Joe Brady at 708-386-7579.
About FlavorTrak K-12 Menus
Foodservice Research Institute specializes in collecting information from commercial and non commercial operators. We created FlavorTrak K-12 Menus to assist your targeted research efforts by quantifying category usage levels. Our experience with the MenuMine menu information database has been used to create a service with an exclusive focus on the school foodservice segment.