About one in four menu items includes meat proteins on the K-12 school menu. Major food manufacturers selling one type of meat protein, such as beef, chicken or pork usually sell two or more other proteins. Unlike restaurant menus, all menu items are not available on any single day. On the first day of the week a chicken sandwich may be featured on the K-12 menu followed by a turkey sandwich or beef burger on Tuesday. A food manufacturer satisfying all protein needs of a school district really does not have to worry about winning a protein duel. However, I do not think many food manufacturers have this monopolist advantage.
Items with a Protein:
Chicken is available on 43.8% of all K-12 menu items with a meat protein.
Chicken’s share at lunch (47.4%) is over two times as great as its share at breakfast (19.9%).
Speaking only of the breakfast day part, pork (56.7%) is far and away the leader over chicken (19.9%) and turkey (17.7%).
Overall Beef and Pork are in a virtual tie for second place with respective shares of 19.3% and 18.9%.
FlavorTrak K12 Menus provides information on category incidence and frequency on the monthly menu. Cross tabs examine differences by day part, grade level, cuisine of item, item type, menu item class, region and school district. Data trends are available for Spring 2015, Fall 2015 and Spring 2016.
Food product manufacturers subscribe to various FlavorTrak reports provided on foods, flavors and ingredients. Reports are extremely valuable and provide insight for culinary product development, marketing and sales promotion teams. The entire FlavorTrak K12 Menus database is available to food manufacturers and agencies in Tableau Online or Tableau Desktop. For more information, please contact Larry Atseff or Joe Brady at 708-386-7579.
About FlavorTrak K-12 Menus
Foodservice Research Institute specializes in collecting information from commercial and non commercial operators. We created FlavorTrak K-12 Menus to assist your targeted research efforts by quantifying category usage levels. Our experience with the MenuMine menu information database has been used to create a service with an exclusive focus on the school foodservice segment.